UI/UX revamp and SEO foundation for Greystack

The Challenge

Greystack's website was underperforming: inconsistent visuals, weak usability, and no clear content structure. The goal was to modernize the UI/UX and lay a real SEO foundation.

What I Did

• Led the UI/UX improvement: theme evaluation and replacement, layout restructuring, visual-hierarchy refinement, and usability fixes across key pages.
• Moved the site to a more stable, scalable WordPress theme for better performance and easier maintenance.
• Executed on-page SEO, content structuring, internal linking, and foundational best practices.

Outcome

A cleaner, more professional, user-friendly site aligned to Greystack's positioning, with the SEO groundwork to support organic visibility and long-term content growth.